Travel Counsellors invests in training to empower business owners to grow their digital communities

We’re delighted to announce the launch of Supercharge Your Socials, a new training programme designed to help business owners grow their own digital communities through authentic, personal content while enhancing their confidence, skills, and strategy in how they present themselves online.

Developed in partnership with external social media experts School of Social, and created exclusively for Travel Counsellors, the programme reflects our ongoing investment in learning and development for our global community of business owners. Supercharge your Socials will help Travel Counsellors understand not just how to post online, but why sharing personal stories, engaging audiences, and amplifying customer advocacy are among the most effective ways to build thriving digital communities.

Supercharge Your Socials caters for all levels - beginner, intermediate, and advanced, and covers Facebook, Instagram, TikTok and LinkedIn. This enables participants to follow a learning path tailored to their experience and goals, with the programme featuring short, on-demand modules, optional platform-focused drop-ins, live content creation clinics at our nationwide TC Together events, and a monthly expert-led podcast.

Colleagues across the support team will also take part, helping them build their own social media confidence and act as informed, authentic ambassadors for the brand.

Matt Harding, Director of Franchise Sales at Travel Counsellors, said: “At Travel Counsellors, personal relationships are at the heart of what we do, and social media has become one of the most impactful ways to nurture those connections. For example, the recent disruption in the Middle East has shown just how quickly stories can travel and the important role social media plays in connecting people and amplifying their voices.”

“That’s why Supercharge Your Socials is such a valuable investment. It strengthens our commitment to learning and training for our global community and gives every Travel Counsellor, regardless of experience level, the opportunity to grow their digital community through authentic, personal content. By sharing their own stories and the real experiences of the customers they look after, our business owners deepen trust and inspire the kind of genuine advocacy that drives long‑term business growth.”

Kineta Kelsall, Founder and Director at School of Social, said: “I’m thrilled to be partnering with Travel Counsellors on this programme. Social media is at its most powerful when it feels personal, purposeful, and true to the individual, and that’s exactly what Supercharge Your Socials is designed to support. Our focus is on giving every participant the confidence and practical know‑how to create content that reflects who they are and the relationships they’re building. I can’t wait to see the stories, creativity, and confidence that emerge.”

Join a travel franchise that’s invested in you

Supercharge Your Socials is one of the many ways in which we help our franchise owners build their skills, boost their confidence, and help give them the tools to unleash their potential. If you’re considering your next steps and are curious to learn more about everything we offer, come along to one of our events to discover how we help Travel Counsellors to accelerate their growth. There’s no pressure – it's simply a chance to explore what’s possible when you join our thriving community. Book your place today.